Winkel Image Explore Utrecht 2

Image Wear – Urban fashion Utrecht style

With four stores in the city, Image Wear is an important name in Utrecht’s fashion scene. They offer a wide selection of fashion brands for both men and women, such as Kenzo, Paul Smith, American Vintage, Goosecraft and Supertrash. But behind these international brands is a local fashion player. Image Wear is originated in Utrecht, and proud of it!

The name “Image” was derived from its founder’s name: IMke vAn GEel. During a visit in the Big Apple, she was inspired by the fashion sense of the New Yorkers. She then decided to create her own fashion line and opened her first store at the Haverstraat, between the Springweg and the Oudegracht. Many years later, Imke and her husband Leendert Strijland, managed to build a successful franchise with trendy urban clothing lines and soon after, Utrecht’s fashionistas were making their way to the Image stores.

Winkel Image Explore Utrecht 3

Today, you can marvel at Image Wear’s collections at their four stores – two of them are located in the Lijnmarkt and the other two in the Oudkerkhof. Both Imke and Leendert are personally involved in the selection of the clothing lines, including shoes and accessories. As they stated on their website: ‘Here, everyone can create the Image they want’. So, what are you waiting for? And for those who have little time to visit their stores, you can always check out their website!

Image Wear | website |facebook

Picture’s by Susanne Sterkenburg

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About Maurice Hengeveld

Maurice Hengeveld is an independent editor-journalist and works for a variety of clients. In Utrecht, he is connected to the city glossy LEVEN! magazine Utrecht, Aorta Architecture Centre, (about the new neighborhood Merwede), (about the restoration of the Dom tower), and the neighbourhood magazines Mens en Wijk (North-East) and de Zuidwester (Kanaleneiland and Transwijk), among others. He mainly focuses on storytelling, brand journalism, and web content strategy. Clearly, Maurice likes to focus on his hometown of Utrecht. The hidden stories in particular spark his imagination!

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